In the Rocky Mountain region, season passes accounted for 55.7% of total skier visits to resorts during the 2021-22 season, while daily/multi-day tickets (those that must be used within a certain time period) accounted for 31.4% of visits, according to NSAA figures. And to do it continually, it’s expensive. “You have to take a lesson, you have to get in an airplane, you have to go tandem. “It’d be like me trying to take up skydiving,” Blumenfeld said, comparing the costs for someone trying the sport for the first time. Jeff Blumenfeld, vice president of the International Skiing History Association, lauds the passes as “phenomenal” deals for frequent skiers but acknowledges that they “penalize the day skier, the person who just wants to come and try.” “As a ski area sells more and more tickets for a particular week, they’re able to say, ‘I’m managing my inventory and I’m going to raise the price because I’m focused on maintaining the overall experience.'” “It’s very much like buying an airline ticket or booking a room in a hotel,” said Melanie Mills, president and CEO of trade group Colorado Ski Country USA. Steamboat Springs Ski Resort is also charging $275 per day on select dates in March. Walk up to the ticket window at Vail Ski Resort the week of March 13 and you’ll be paying $275 for a day pass. So far, Colorado hasn’t hit that mark, but it may not be far away. (Photo by Kelsey Brunner/Special to The Denver Post) Vail Mountain got almost 11 inches of fresh snow through the week. Fauser is a nurse at Vail Health Hospital. VAIL, CO – JANUARY 20: Vail local Colby Fauser skis down a run in Sun Down Bowl on Vail Mountain in Vail, Colo. One ski area in Arizona, for example, recently came under fire when the price for a daily pass exceeded $300 following a big storm. While the practice isn’t new, it has become more widespread thanks, in part, to pandemic restrictions that forced resorts to limit crowds.Īdvocates say dynamic pricing enables ski area operators to prepare for and provide guests with a better experience, but others see it as price gouging. That’s because more resorts have embraced the idea of dynamic pricing on daily tickets, meaning the cost at the box office window fluctuates depending on consumer demand and other factors. In other words, skiers who don’t buy passes in advance pay significantly more than those who do, especially if they buy them on busy days. That figure aggregates prices from Colorado, New Mexico, Utah, Wyoming, Idaho, and Montana. But for folks who plan to ski five days or more at Colorado’s biggest resorts, that’s about as cheap as it gets.Īccording to the National Ski Areas Association (NSAA), daily lift tickets in the Rocky Mountain region have increased from an average price of $97 in 2013 to $197 in 2022. That’s an 8% increase compared to the season prior for unlimited access to some or all of Vail’s skiing destinations. Vail Resorts recently announced prices for next ski season’s Epic Pass and Epic Pass Local, which are now on sale for $909 and $676, respectively. Saturday, June 17th 2023 Home Page Close Menu
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |